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Throughout the module, students will develop all necessary components to validate the customer requirements to design the best product / service fitting a specific customer group. This requires active attendance of the interactive lectures. For optimal guidance, several stages of this process are evaluated in either written (value proposition canvas and documentation of validated innovation) or oral form (2 presentations), allowing the lecturer to provide in-depth feedback. Grading will be based on attendance (10%), the midterm presentation (10%), the final group presentation (20%), written assignments/report (40%), and a written test (45 minutes) on the technology basics (20%). Hereby, written assignments and oral presentations are conducted in groups of 2-4 students.